Last week I spent a couple of hours with Glenn Abbett, SpringHill camper parent and farmer in northern Indiana. We toured his farm where I learned more about his and his family’s formula for success. And successful they’ve been. Over the past 15 plus years Abbett Farms has grown 5 times over.
When I asked Glenn what he attributed their success to he answered by sharing three commitments they lived out:
- Integrity: Abbett Farms always does what they said they’re going to do. This has built confidence and loyalty with their major customers, assuring ongoing business even in difficult economic times.
- Innovation: They’ve made significant investments in innovative equipment and processes to assure they will deliver on what they say they’re going to do. For example, they’ve designed, built and now operate the largest tomato planting machine in the world, assuring they always deliver on their tomato commitments.
- Advocacy: Finally, Glenn has personally invested time lobbying on behalf of other farmers and others who work closely with agriculture. This personal investment on behalf of his entire industry has led to further loyalty among his customers as well as assistance from his peers.
As I drove away from our time together I realized that these three commitments are worthy for any person to pursue and are foundational for any organization if it desires to be successful, whether a farm, business, church or Christian camp.