When I coach basketball I tell players “a good shot may be the easiest one but not the best one, so work for the best shot”.

And every once in a while I’ll hear a leader of a non – profit say “wouldn’t it be nice if we had one big donor who would cover all our needs so we won’t have to spend so much time fundraising?”

And I always reply, like I do with basketball players I’m coaching, “yes, that would be good and it would be easier, but it wouldn’t be the best shot you can take for your organization.”

And exactly what is the best shots for a not for profit organization to take?

First, it’s simply to have donors.

Second, is to have lots of donors.

And third, an even better shot is to need all those donors to achieve your mission and vision.

Why are these the best shots for a non – profit?

First, because, as Jesus said, “where’s one’s treasure is, so is one’s heart” (Mt 6:21). So if you want people’s hearts with your organization, you need a bit of their treasure.

Second, when people hearts are with your organization they’ll do more than just financially support you, they’ll volunteer, promote and endorse your work.

Thirdly, having many donors provides a broad level of accountability. With few donors, the accountability isn’t broad and the possibility exists that the accountability will not represent the interest of all those involved with the ministry.

Finally, being dependent on a large numbers of donors keeps an organization appropriately humble; open to input, and listening for opportunities to better serve.

So remember, don’t just take a good shot for your organization even if it’s an easy one, instead work for the best shot and your organization will benefit for years to come.