A Mile Wide and a Mile Deep
Often, when thinking about ministries, people create a dichotomy between numerical growth and spiritual depth as if the two are not compatible. The thinking goes like this – if a ministry grows numerically it’s at the cost of challenging people spiritually. In other words it’ll be a mile wide and an inch deep. I get this thinking because too often, unfortunately, this is reality. So it’s easy to be a bit cynical when a ministry is experiencing significant growth and wonder if the increase in numbers is the result of what Dietrich Bonhoeffer called “cheap grace”.But cheap grace hasn’t and isn’t always behind exponential growth. 2000 years ago a small group of Jewish people from a dusty Roman backwater saw the mission they inherited explode into a global movement. How did that happen? How did the Church become global and include hundreds of millions of people? It didn’t happen because the leaders of the Church watered down the message of Jesus. It happened because these leaders and their followers both lived out the Gospel fully, including being willing to give their life for Christ and His Church and challenged others to do the same. The Church today continues to explode in some of the most repressive countries in the world, where being a follower of Christ is a life threatening proposition. There is no “cheap grace” in places like these, yet, paradoxically, there is incredible growth.
At SpringHill we are continuously challenging ourselves to reach more kids in the same way the early Church and the Church in many places today are reaching more people – by being faithful to the Gospel and by being bold in sharing it with others. We want no numerical growth through cheap grace. Instead we desire to reach more kids through an uncompromising expression of Christ. To assure that young people can clearly hear the Good News of Jesus, see it lived out in the lives of our staff, and to experience Him in every part of every one of our programs.
Being a mile wide and a mile deep is not only possible it’s the expected model of healthy and effective ministries.
Thriving not just Surviving
Some gardens barely survive, others thrive. What’s different? It usually is a result of some combination of the four following things – good soil, water, sunlight and hard work.A close friend of mine was asked to give a talk to business leaders centered on the theme of “thriving not just surviving” and asked if I would share with him some of the things we do at SpringHill to thrive. Below is my answer to my friend’s request.
Like a garden there are four areas of focus that I’m convinced have helped SpringHill not just survive during these rocky economic and industry challenging times but actually thrive.
- People – always assuring people, whether it is staff, partners, or customers, are the organization’s top priority. Why? Because it’s the committed and talented people who make SpringHill a healthy and thriving ministry.
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Alignment – having clarity and commitment throughout the organization on the answers to the most important questions an organization faces such as:
- Why do we exist? Mission
- What’s important to us? Core Values
- What do we want to become? Vision
- What do we want to accomplish? Goals, both short and long-term
- What makes us distinct? Brand
- Culture – creating an organizational culture that is positive about the possibilities, respectful of people, appropriately challenging and accountable, and finally celebratory.
- Work – like a garden, creating a thriving organization requires ongoing attention and care of these three elements – the people, alignment and the culture of the organization.
There may be other elements necessary to thrive, but these four have been the center of SpringHill’s healthy growth for many years.
Fishing and the Beauty of Focus
This past August, on the annual Perry men’s Canadian fishing trip, my boys and I stumbled into a conversation about other types of fishing – fly, saltwater flats, and deep-sea fishing. We agreed that it would be fun to try these other kinds of fishing in addition to our spin casting (traditional), cold water fishing we do, knowing each type of fishing is capable of catching lots of fish.Yet the more we discussed the idea of trying these other methods of fishing, the more we realized it might not be as good as it sounds. For example, because of our fishing experience, we understand all too well that to be successful catching fish requires the right equipment, knowledge about the body of water to be fished, a working understanding of the habits of the targeted fish, and, most importantly, having the simple experience gained by hours of actual fishing. Which means, because each one requires its own knowledge, experience and equipment, the additional resources (time and money) needed to be successful would make it impossible to be really good at more than one method of fishing.
So it became apparent in our discussion that spreading our limited resources out to thinly between numerous types of fishing would lead us to not being very good at any of them. As a result we decided our best shot at being really good fishermen was to focus our limited resources on one type of fishing (spin casting, cold water fishing).
Which led me to reflect on just how easy it is for individuals, teams and organizations to be enticed by new and novel strategies and opportunities which promise only to deliver the same results (catching fish) as current methods, without considering the additional resources necessary to pursue these strategies nor the negative impact that a wider focus can have on the current work.
Wishing the World was more Like SpringHill
“I just want to say thank you. SpringHill has just been fantastic for my son. I only wish the rest of the world could be more like SpringHill.”This statement to me and a small group of our year around staff during the closing day of camp by a father of a camper with special needs. The father went onto explain that his son has been coming to SpringHill for a number of summers and it’s always the high light of his son’s year. It’s the week when his son feels accepted and loved like a “normal” kid.
I believe it’s this acceptance and love that the dad was referring to when he said, almost to himself, “I only wish the rest of the world could be more like SpringHill”.
Of course it’s always great to hear this kind of unsolicited feedback from a parent. Our goal is that every kid will feel like this camper, to experience the love of Christ through our staff and in the small communities we create.
So with summer camp just ending (and I’m already starting to miss it), this father’s wish has had me thinking. I’ve realized his wish really isn’t a wish at all, but instead it’s our ultimate mission.
You see at SpringHill we exist to create experiences (we call them SpringHill Experience) where Christ can transform the lives of young people. These experiences include embracing all kinds of kids, regardless of who they are, what they’ve done or where they’ve come from. Yet, as powerful as this is, the SpringHill Experience isn’t an end unto itself; it is part of something bigger.
That something bigger is the Church’s work of bringing the values and reality of Christ’s Kingdom into the world. In other words, we haven’t thoroughly done our job unless our campers and staff are leaving SpringHill and bringing a little of it back into the world, making the world a little more like SpringHill, which really means making the world little more like Christ’s Kingdom.
My Daily SpringHill Prayer
Every single day during the 100 days of our summer camping season, beginning with staff training, we’re serving and caring for some of our 25,000 campers and 1000 summer staff. As a result, every single day, for 100 straight days I make three specific requests to God. These requests not only reflect our organizational priorities and focus but they also reflect my own personal hopes and desires for those we serve and those serve alongside.My first request, because it’s our most important responsibility, is that our campers and staff are safe spiritually, emotionally and physically. I ask God to protect each camper, staff member and all those who visit our camps. And I pray for all our lifeguards, activity staff, counselors and other staff with the responsibility for the direct care of our campers.
The second request I make is that God will, through the experiences we create, transform the lives of our campers and staff. I make this request because this is our mission, it’s why we exist, it’s what we’re to do (create experiences) and it’s the outcome (life transformation) we’re working and praying for. The answer to this request is when a camper or staff leaves SpringHill with new attitudes, behaviors and perspective on life that are more aligned with God than before they arrived.
My final request is simply that we fill every one of our camp spots, that we’re granted the opportunity to serve as many kids as we’re capable of providing an outstanding SpringHill Experience for. This request reflects our vision of never-resting until every young person has the opportunity to hear, see, and experience Jesus Christ in a life-transforming way.
So last week we crossed the half-way point of our camping sessions and God has been gracious in answering these prayers. It’s been a safe, powerfully transforming, and record-breaking summer at SpringHill. But the summer isn’t over; we still have more kids to serve and staff to lead, which means my work of making my three daily requests continues.
Boundaries for Leaders – Results, Relationships, and being Ridiculously in Charge
Every leader has a particular pair of glasses they tend to see their world through. It’s this perspective that shapes their leadership approach and ultimately the teams and organizations they lead. Some leaders see the world through market and customer glasses, others through financial glasses, yet others through product and service glasses.The first glasses I pick up are the people glasses. I see every organization, its mission and performance, in terms of people. I believe it is people who create products, who understand markets, relate to customers and ultimately produce financial results. People are the center of my leadership world.
This is why I’m drawn to writers and consultants who see the world in this same way. For example I’m a fan of Dr. Henry Cloud and his books. He sees leadership and organizations through people glasses. So when he publishes a new book I immediately read it, looking for the nuggets I can apply in my leadership context.
In his most recent book, Boundaries for Leaders, Dr. Cloud provides a helpful combination of neuroscience, psychology, leadership and common sense with real life illustrations from his work.
For example, he makes the case that leaders need to lead in such a way that it aligns with how people’s brains work. People’s brains need to have three “executive functions” or processes to achieve any goal, vision or objective be it driving a car or leading an organization. They are:
- Attention: the ability to focus on the right things
- Inhibition: the ability to avoid the things that keep us from achieving our goals
- Working memory: retain and access to the right information in order to make decisions and take action
This new insight led me to a helpful personal leadership evaluation by asking myself the following three questions:
“Do I keep our team focus on the right things?”
“Am I helping our team avoid distractions from the right things?”
“Does our team have access to the right information at the right time to do what they need to do?
Now it’s simply up to me to have the Attention, Inhibition, and Working memory necessary to make the right changes in these areas for the benefit our people and ultimately for the benefit of SpringHill.
Hope for America’s Future
Last week, the week we celebrated Independence Day, I experience part of today’s America I normally don’t see. It’s a part of America torn apart by poverty, broken families, prejudice, violence, and community breakdown. But more significantly I saw a glimpse into tomorrow’s America, with all its hope, its possibility of something better, of lives transformed, of families strengthened, and of communities revitalized. Yet this America is sitting on the precipice, either to continue today’s pattern of sliding towards the abyss or moving up to a better tomorrow.In the places I visited last week it’s tempting to write off tomorrow’s America because of what today’s America looks like, believing there’s nothing that can be done to change its course. But after last week, I’m more convinced than ever that tomorrow’s America can be significantly different, better, more like the America we want and, more importantly, one that more closely reflects the values of God’s Kingdom.
You see my wife Denise and I visited SpringHill Day Camp teams working in three locations in the Detroit metro area. Each team, along with our ministry allies, served children living in some of the harshest and most challenging situations found in America. These children included Iraqi refugees as well as children born in the some of the poorest inner city communities in our country. Yet in each location, with each child and ministry partner we interacted with, we sensed a hope that can only come through the Gospel of Christ.
Now I’m convinced that each of the 300 or so children and their families we served can, with the help of God’s people, have a future reality that is different from their current one. And if their future reality is different, then our country will have one as well. I believe this to be true because I believe, in the core of my being, that our children are the hope of our country, the hope of the world, the hope of the Church.
This is why SpringHill, and so ministries like it, have as its mission to see the lives of kids transformed. And it’s also why I’ve committed my vocational work to this same cause, the cause of Christ and of all kids.

Photo by Todd Leinberger. John 3:16 written in Farsi welcoming parents to camp. Leading through Presence
When I began my career, I worked for a company that preached and expected its leaders to “manage by walking around” or “MBWA” as we called it. As a result, during my 10 years with the company I literally wore out the soles of my shoes before I even scuffed the uppers. This is no exaggeration – I must have resoled a half-dozen pairs of shoes in my tenure there.Also during this same period, my wife Denise and I were volunteer Young Life leaders. We learned that the one of the most important elements of relational ministry was “to see and be seen”. In other words we were to go to where high school students hung out, whether it was school, ball games or other local gathering spots. It was another version of MBWA.
Thus the MBWA and “to see and be seen” approach to leadership has so deeply influenced my leadership style that it’ now a deeply held value of mine. You see, for me, I must lead through being present in the lives and the work of those I’m called to serve.
However when I first arrived at SpringHill, because our camps are so large and spread out, our staff developed a habit of driving around camp. Though driving saved our staff a few minutes of time, it also meant that they’d miss the sounds, sights and smells of camp, and more importantly, interacting with campers and staff. You see, driving in this context isn’t the same as “seeing and being seen”, and it certainly doesn’t qualify as “walking around.”
So when I began my habit of walking around camp, people wondered how I had time “to take a walk”. My response was always “how do you not have time to see, hear, experience camp and interact with our campers and staff in the intimate way? Being present is how we’re going to lead SpringHill. Any extra time it takes to walk will more than be made up by the fact we’ll lead better for it.”
Now, as only God would have it, while I writing this blog over the last two days, our Michigan Retreats Director, Eric Woods, also posted an excellent perspective on Leading through Presence. Click here to glean his insights as well.
Prayers and Goals
My good friend, Terry Prisk, recommended (or more accurately he insisted) I read Mark Batterson’s book The Circle Maker. If you’re not familiar with it, The Circle Maker is a practical and inspirational book about prayer.Now I’ll admit I wasn’t sure the world (nor I) needed another book on prayer. I wondered to myself “what could someone possibly say about prayer that hasn’t already been said before?” But both because Terry insisted and because I set a personal goal to spend more time this year in prayer I picked up a copy of The Circle Maker and moved it to the top of my reading list.
And now that I’ve finished it, let me just say that I’m deeply thankful for Terry’s insistence and for Batterson’s insight. The Circle Maker shows the powerful connection between our dreams and goals and the spiritual discipline of prayer. As a goal driven person, this was the fresh perspective I needed and, more importantly, the inspiration my prayer life required.
Now, before you jump to the conclusion that The Circle Maker is a book that teaches a form of “name it claim” theology, let me assure you it’s not. Batterson doesn’t take us there. Instead he insists that “Bold prayers honor God, and God honors bold prayers. God isn’t offended by your biggest dreams or boldest prayers. He’s offended by anything less.” Yet he also is crystal clear that “God is not a genie in a bottle, your wish is not His command.” Then he goes on to say “His command better be your wish. If not you won’t be drawing prayer circles; you’ll end up walking in circles.”
So let me be a little like my friend Terry and ask you to consider skipping you traditional summer paperback and instead pick of a copy of The Circle Maker, it may be just the inspiration you need to take your prayer life to a new place.
Working with “Twentysomethings”

SpringHill summer staff in first aid training. “One of the largest issues we face is working with ‘twentysomethings’. Their work ethic is poor, they expect everything to be given to them, and they won’t stay with a commitment. We just don’t know what to do. And now we’re even beginning to wonder about the future of the Church if this is who will be taking over in the years ahead.”
This was the perspective expressed by a leader of a large Christian ministry at a round table discussion of Christian ministry CEO’s I participated in a couple of years ago. And after making his statement most of the other 20 leaders in the room all shook their heads in full agreement with many joining in with their own “horror stories” about working with those” darn twentysomethings”.
Ironically, there was one other Christian camp CEO in the group and when we heard this statement and the following discussion we just looked at each other with our eyebrows raised. You see, Christian camp ministry’s built on the good and faithful work of those “darn twentysomethings”. We couldn’t do what we’re called to do, nor do it nearly half as well (nor nearly as fun) without them.
This whole dialogue came rushing back to me earlier this summer as I interact with our nearly 1000 “twentysomethings” staff we hired to help us create SpringHill Experiences this summer.
Instead what I see in our summer staff is the total opposite what these Christian leaders expressed in that forum. As I shared with that group of leaders we, at SpringHill, serve alongside young adults who are highly committed, deeply concerned about others and the world, and who are willing to make great sacrifices to advance Christ’s Kingdom.
Then I said to these CEO’s – “maybe, instead of looking at the faults of twentysomethings, we should first examine our own leadership and the culture of our organizations to see if we have our own adjustments to make before we write off an entire generation of leaders, because in my experience poor followers are usually the result of poor leadership.”
