I was recently asked to provide 3-5 “Things You Should Know” on the topic of “Leadership: Vision, Mission, Values & Strategic Planning” for our industry’s trade magazine. Below is what I provided. Let me know if you have something to add.
Leadership and strategic thinking isn’t about having all the answers, it’s, at the core, asking the right questions and then leading a team or organization to discover the best answers. And these answers are critical because it’s around them that a leader builds unity, community, focus and ultimately success.
The following six groups of questions are the most foundational and strategic questions a leader can ask and then help their team or organization answer:
- Why do we exist? What purpose do we fulfill, what difference do we make in the world? If we ceased to exist, what hole would be left? The answer to these questions is typically expressed in a purpose or mission statement.
- What’s most important to us? What are we most deeply passionate about and willing to sacrifice and suffer for? The answer to these questions is stated as an organization’s core values.
- What do we believe to be true? What is it about the world we’re most sure of? What’s true even though we may not like it? The answer to these questions is typically written in a statement of faith or a confession.
- What do we want to become? When we look into the future who and what kind of team or organization do we want to be? What are the kinds of things we’d want others to say about us? Answering these questions will lead to creating a shared vision of your future.
- What do we want to accomplish? 5, 10, 20 years from now, when we look back, how will we know we’ve been successful? What will be the key indicator that we faithfully fulfilled our mission and vision? A Big Hairy Audacious God Goal (BHAGG) answers these questions.
- What makes us distinct? What are the defining characteristics that make us stand out from other similar organizations? How do those outside our organization or team describe the work we do or service we provide? When you answer these questions you’ve articulated your brand promise (in organizations with a Christian mission – it’s often called a philosophy of ministry).
So a leader’s first task is to ask these foundational questions then second, lead their teams to discovering the answers. When these first two tasks are accomplished the leader’s job isn’t finished. The final, unending task of the leader is to teach, remind, highlight, reinforce, and be the biggest communicator and cheerleader of these answers to every stakeholder of the organization. This is the primary task of the leader and one that needs to happen every day, all the time; it’s what makes a leader a leader, and one that makes organizations great.
Where do you turn when the day runs off the tracks, the meeting you’ve prepared so hard for goes badly, or you’re in the middle of that part of your job you dislike the most? What do you do when you’re fatigued, worn thin, burned out with your work, with your life? How do you get back that energy you used to have, the joy that filled your work, the motivation to fight through any obstacle?
There’s really only one place to turn, one thing you need – to know, believe and wrap your whole being around your purpose. Your purpose answers the question – why am I here? It’s the reason you do your job, the reminder of the impact you have, the difference you and your work make, and the outcomes you strive so hard for. It’s the reason behind what you do and why you do it.
If you keep your purpose at the forefront of your mind, it provides the energy, joy and motivation to keep at your work, to fight through the challenges and boredom. Once you lose your sense of purpose or worse, you work and live outside the scope of your purpose, your energy, joy and motivation will soon slip away.
So what exactly is purpose? It’s the goals you have, but it’s more than numbers or accomplishments. It’s the direction you want to go, but it’s beyond your destination. Purpose goes deeper, wider and higher. Purpose is the ultimate end you are seeking for your work, for you self, and for those you wish to impact. It’s who God’s called you to be and the good work He’s prepared for you to do.
So how do you discover your purpose? You discover it when you clearly understand your highest values, acknowledge your gifts, abilities and life experiences, and know the opportunities you have to make a difference in the lives of others and in the world. The confluence of knowing yourself and the world you live in is where you discover your purpose.
So over the next few posts we’ll take a deeper look at the steps you can take to discover your purpose. My goal is to help you find new inspiration to do your work or, if necessary, find the kind of work that better aligns with your purpose.
There are four factors that influence how much you’ll love your job – the organization you work for (including your direct boss), the lifestyle it provides (pay, hours, travel, location, etc.), the actual work you do, and finally the people you work with. If your job is only good in zero or one of these factors, find a new one now. If two of these are present, it’s an ok job but don’t let it be long-term. If your job has three of four, it’s a great job. Four out of four, now that’s your dream job. This week I experienced a big dose of all of these factors, reminding me again why I have a dream job.
First, I met with many of our board members to talk about how we can best organize our resources to accomplish our vision. Each meeting was a powerful reminder of the impact of SpringHill’s mission and the quality people I’m blessed to serve on behalf of.
Next I spent a big part of my week in Indianapolis with all our SpringHill leaders at our annual Leadership Conference. The conference provided me an opportunity to do two things that I love to do – teach and learn. I was able to speak with our team about being a multiplying leader and I learned from our own team and SpringHill friends about building healthy team culture, living out the Gospel and preparing ourselves for leadership.
But most importantly this week gave me the opportunity to spend time with a group of people I truly love – SpringHill staff. We worshipped, played (Duck Pin Bowling was a blast), ate, prayed, worked, learned, laughed, encouraged, challenged, and grew together as a team. This group of people, and the incredible work they do, is why I’m blessed beyond what I deserve to have the job I do.
“I just played my last high school soccer game” our son, Jonathan, said amidst tears and hugs from teammates, classmates, parents, and coaches. Tis the season of lasts for our youngest son as he finishes his last year of high school. Being a 4 sport athlete and highly involved in the life of his school, Jonathan knows he has some more lasts before his year’s done. So based on the sadness he felt after his last soccer game I think he’s already dreading the next major last.
So on our way home from his last game I reminded Jonathan that a season of lasts doesn’t last forever. In fact a last of something means a first for something else. Though I acknowledged to him that early in the season of lasts it’s not always clear what the new first will be. For example Jonathan knows he’ll be going to college, which is comforting at a certain level, but he doesn’t know where. And not having a clear and specific picture of the first can make the season of lasts most difficult.
Yet once there’s clarity about the new first – in this case where Jonathan will be attending college, it’s easy to move from the sadness and loss to excitement about the promise that new first brings. But the key is finding that new first, to have a real and tangible plan beyond the last last. The more specific the plan, the easier it is to have the lasts feel like they’re giving birth to the new first instead of bringing an end to all things good and happy. That’s why this week Jonathan, Denise and I are making our first official college visits. Not to run away from the lasts but to put them into a different light, a light of a new first.
Now this all sounds really good as I’m saying it to a 17-year-old but here’s the real test of my fatherly advice – with Jonathan being our last child it also means Denise and I are also experiencing a season of lasts. After nine high school soccer seasons as a parent, Jonathan’s last game was also our last soccer game, his last basketball game will also be ours, his last day of school will be ours. I’ll admit I’m very sad about it all and already feel the loss that having no kids in school will bring to our lives.
Yet now it’s time for Denise and me to heed our own advice and have a plan and envision a life as “empty nesters”, and to discover our next first. What will it be? I don’t know but I’m excited to find out.
“Aaron, both Denise and I want to thank you for the investment you’ve made in MD over the last four years, including shepherding he and Carissa through their marriage preparation and officiating their wedding. We’ll be forever grateful.
MD, Carissa, today I don’t intend to share with you any advice about how to have a strong marriage or a healthy family, the reason is anything I would say in these few moments could never carry the weight of the two of you watching and living with us, your parents, over a life time.
Instead what I’d like to do is plant a seed in you of a vision for what your marriage can mean not just for you and your family but what it can mean for God’s Kingdom.
To do this we need to do a little review of redemptive history (you’re NMCS and Calvin grads so I know this is all ingrained in you). As you know there are three significant events in redemptive history – Christ’s first coming, his future second coming and then the horrific events centered on a fruit tree in Genesis 3. Everything changed in the world at this tree – literally history can be divided between life before and life after the tree. Before the tree we have a world aligned with God’s Kingdom, where there was no death, no pain, no tears, but after the tree, because of man’s rebellion against God, the world became shrouded in darkness and filled with all that darkness brings.
Yet the covenants God made with Adam and Eve before the tree are still valid and intact after the tree. One of those covenants as we’ve heard Aaron already speak about, and why we’re here today, is the covenant of marriage. So I’d like to take a moment for us to reflect this question.
Why would God call us to live out the covenant of marriage after the tree, in the midst of brokenness, evil and pain, when it was instituted before the tree in peace and harmony?
Well first, I believe marriage harkens us back to the world before the tree reminding us of what God intended life and marriage to be. And second, marriage gives us a taste of what life will be like when Christ returns again and makes all things new. So marriage gives us hope and a yearning for the restoration of God’s Kingdom. Therefore marriage should be a testimony, a vision of hope, and a light to others of something bigger and better and eternal here in this time of darkness.
But this only works if our marriage reflects these kingdom values, if people can see something different in our marriages and families, they then can get a glimpse of something sacred, something eternal that goes back to a time before the tree and points them to hope of coming of Christ’s Kingdom.
Mom and I, and Carissa I know your parents raised you for this purpose – to bring the light of Christ to every part of the world you’re called to – whether school as we’ve seen you do, and now in your new careers and in the communities you’ll live.
But here’s how, after today, you’ll do this – you’ll do it together, in the context of this sacred covenant of marriage. You have an opportunity to give the people in your lives a glimpse of what was and a taste of what will be in the Kingdom to come.
So here’s the challenge I want to leave with you, the vision I pray you’ll have for your marriage – that through the power of Christ, you’ll live out this sacred covenant of marriage in such a way that others will be drawn not to you but to the only person who can make marriage all that it’s meant to be – Jesus Christ – and by doing so, you’ll bring a little of the Christ’s Kingdom to the world you’re now entering.”
The day will come when I will no longer be the President of SpringHill. It’s one of the few things in life I’m 100% sure of. I may not know the circumstances surrounding that last day – when it’ll be or by whose choice will it come – mine, the board’s or God’s. But not knowing these things doesn’t impact what I do know for sure – one day I will no longer be in this job. So there’s no excuse for not doing my part to make sure SpringHill is ready for that inevitable day.
Up to this point I always believed my responsibility was to inform our board of a handful of viable replacements, either on staff or within the SpringHill community, that were available just in case I got hit by a truck.
But my understanding of this responsibility has changed. Recently I talked with a leader I deeply respect about his perspective on preparing for that certain day. What he told me turned my understanding of my responsibility upside down.
He said his job isn’t to replace himself but to multiply himself.
As I’ve reflected on his words I realized he’s right – leaders never invest for a one to one return, they invest for a compounding yield, to see their efforts multiply.
- impacts the effectiveness of an organization today; replacement only matters in the future
- aligns with growth, replacement with maintenance
- is a sign of health; replacement is a sign of sickness and death
So my assignment is now clear – work every day to multiply myself as a leader, by developing and raising up new and future leaders who can help lead SpringHill today. If I do this then SpringHill, as a natural consequence, will also be prepared for that inevitable day – when I’m no longer here.
The American flag represents the highest values and beliefs of the United States as articulated in our Constitution. This is why, when I was a Boy Scout, we learned to never let the flag touch the ground. We were to protect and keep our flag from being soiled or trampled on, treating it with the highest respect.
As leaders we have the same responsibilities to the organizations we lead and work for – to protect, uphold and advance the answers (core values, mission, vision, etc.) to the 6 key questions (click here to see the 6 questions) every organization needs to answer. This is why, at SpringHill, a leader’s job is to assure the “SpringHill flag” never touches the ground.
How does a leader assure that such things as the core values, mission and vision of their organization stays fresh, untarnished and respected?
- Authentically live out the values, mission and vision of your organization.
- Over communicate the answers to the 6 key questions.
- Reward, recognize, celebrate, and reinforce, both publicly and privately, any examples of your team practicing your organization’s values, mission, etc.
- Regularly and honestly evaluate how you and your team are doing living out your organization’s mission, vision and core values and then be willing to make any necessary changes.
So take it from a Boy Scott, if you make these four practices a part of your leadership, you’ll help assure that your organization’s flag will never touch the ground.43.928283-85.286682
Sunday evening of Memorial Day I had a blast. I joined 5 other SpringHill leaders plus other staff and volunteers and we grilled steak and chicken for nearly 1000 campers at our Michigan Memorial Day Family Camp. It was a riot being with these folks, exhilarating serving and interacting with our guests, cool working on a big and awesome grill, and it was just plain fun doing something outside my regular work.
These few hours reminded me of something I’ve said to our staff over the years and, unfortunately, have recently forgotten myself – “we work for SpringHill, we’re supposed to have fun, and if we’re not something’s not right”.
Yet when our vision is to accomplish something personally and organizationally significant for people and Christ’s Kingdom, it almost always requires discipline, focus and lots of resources. And all of these things can squeeze out the space in our work to do something just for fun. Yet it’s in having a blast that really good and unexpected things can happen, most of which, somehow and some way, moves us forward in fulfilling our vision and goals.
Such surprises include the opportunity to build into key relationships, hearing first hand from our customers and guests, learning something new, or gaining a new perspective about our work, organization or life. Often one of the best things is we gain a new appreciation for our job and the people we get to do it with.
And frankly, it’s this last surprise that caused me, as I walked home Sunday evening, to give thanks for the privilege I have to do what I do and for the opportunity to do it with people I love.43.928283-85.286682
One of the things I’ve learned is that to run fast you need to lean forward, or as I’ve heard coaches yell to their runners – “lean in”. And from a layperson’s perspective I take this to mean your head and chest should to be stretching forward towards the finish line.
I’ve also learned that a runner needs to be forward leaning right out of the blocks, from their first step right through to their final step at the finish line. Each step, each movement of their entire body, needs to be aligned forward if a runner’s to run their best race.
Now it’s important to understand that this is not a reckless way to run but it’s the posture that puts a runner in the best form to reduced injuries and increase speed. In other words, leaning forward is the best short-term and long-term posture for winning.
Unfortunately the concept of forward leaning has begun to have a bad reputation in military, political, business and other leadership circles because it’s been misapplied. Too often the concept’s used as a guise for aggressive and, and often, reckless strategy.
So let me suggest that truly forward leaning (not reckless) leadership and organizations have these three characteristics in common with runners. They:
- are focused on the finish line
- have all their resources such as money and time, and most importantly, their people (energy, hearts and minds), aligned to race their best time
- are disciplined, intentional and thoughtful in both their planning and in executing their plans
In other words forward leaning leaders and organizations are running their races in a way that achieves victory.43.928283-85.286682
Whenever one of the members of the SpringHill leadership team’s distracted from the task at hand the rest of the team will say “squirrel”. It’s a reference to the Disney/Pixar movie “Up” where a dog named Dug becomes distracted from what he’s doing when someone yells “squirrel”.
And just like Dug, we have our own “squirrels” that interfere with either the task at hand or those tasks requiring a long-term commitment and focus such as visions and Big Hairy Audacious Goals (BHAG’s). As a matter of fact, it’s easier for “squirrels” to distract us from those far off goals because we’re often lulled into believing we can temporarily change directions and still have time catch up or get back on track. But the truth is almost every time a leader or an organization falls short in achieving a grand vision or a BHAG, there were “squirrels” along the way that distracted them from the important work. And of course, this makes sense, because if big visions and BHAG’s didn’t require extraordinary effort and single-minded focus to achieve then they wouldn’t, by definition, be visions or BHAG’s.
A good friend of mine, Jack McQueeney, reminded me of this reality recently when I asked his opinion about an overseas opportunity I’ve been offered. He simply asked me two questions “how will this trip advance SpringHill’s vision?” and “Is there anything else you could do with the 7 days that would be more effective in advancing SpringHill’s vision?”
Then Jack told me he always looks for 2 to 3 touch points between an opportunity he’s offered and his job and the ministry he serves. If he can’t clearly see 2 or 3 touch points then he’ll politely decline the opportunity. In other words Jack doesn’t allow “squirrels” to distract him from the work he has before him.
So as you can see I have squirrels in my life, but the more important question is “what are the squirrels in yours?”43.928283-85.286682