Peter Drucker on the 6 Key Questions Every Organization Needs to Answer
Jason Hoffer our New Frontiers/TST Director passed this Peter Drucker quote to me from some reading he’s been doing – Management, Tasks, Responsibilities, Practices. It perfectly applies to the discussion in my previous posts about the 6 Key Questions every organization needs to answer, and specifically the answers to the last four Key Questions – “why do we exist?”, “what makes us distinct?”, “what do we want to achieve in the long-term?” and “what do we want to become?” Drucker says…
“It is not easy for the management of a successful company to ask, what is our business? Everybody in the company then thinks that the answer is obvious as not to deserve discussion. It is never popular to argue with success, never popular to rock the boat. Sooner or later even the most successful answer to the question, ‘what is our business?’ becomes obsolete. Very few definitions of the purpose and mission of a business have anything like a life expectancy of thirty, let alone fifty years. To be good for ten years is probably all one can normally expect. In asking, what is our business? Management therefore also needs to add, and what will it be”
Notice Drucker’s language of both “doing” (i.e. Mission, BHAGG & Brand) as well as “being” (Vision). Drucker understood that the answer to the last four questions will change over time if an organization and its leaders stays attuned to the world around them.
And I wholeheartedly agree with Jason’s comment about the contemporary perspective of Drucker’s thoughts – “that was written in 1974 – I can imagine if he were to write that now those years would be dramatically fewer”
The Architecture – The Final Two Questions Every Organization Needs to Answer, Part 5
There are two final questions (click here for the 6 Key Questions) every organization needs to answer to assure long-term effectiveness.
Both questions move from the current state of an organization (the focus of the first 4 questions) to the future state. Though the answers to the first four questions provide “guard rails” for the answering the final two questions, they do not specifically define the future.
But the answers to these last two questions do define and articulate the desired future state of the organization. And because of that, the answers can and should change over time, especially as they become reality. Let’s take a look at each question and how an organization can answer them.
What do we want to achieve in 15, 20 or 25 years? Big Hairy Audacious Goal – BHAG (or Big Hairy Audacious God Goal for faith-based organizations)
The BHAG concept’s taken from Jim Collins and Jerry Porras book Built to Last. They state that BHAG’s are bold, challenging and daunting goals that stretch the organization. As goals, BHAG’s are definable, measurable and drive the organization to “think out of the box” while inspiring people to see the possibility of a different future.
Finally,
What do we want to become in 5, 10, 15 years? Vision
We call this the “be” question because in articulating a desired future state – a vision, the answer is more qualitative then quantitative. It centers the organization on what it wants to become. The answer usually include words like “best”, “biggest”, “innovative”, “world-changing”, “life impacting”, etc.
The answers to both these questions drive, inspire and help assure the organization isn’t just looking at today but is aspiring to do and be more tomorrow.
In my next post I’ll provide some resources that can help your organization answer the 6 Key Questions.
To see SpringHill’s answers to the 6 Key Questions click here.
Creating a Culture of Commitment, Part 2
- What do we believe to be true?
- What’s important to us?
- Why do we exist?
- What makes us distinct?
- What do we want to achieve in 15, 20 or 25 years?
- What do we want to become in 5, 10, 15 years?
In a previous post I wrote that these are the 6 questions every organization needs to answer to assure long-term effectiveness. But it’s not just having answers, its making the answers a visible reality in the culture of an organization that makes a difference.
When the answers become a “visible reality” the organization’s members, be it staff, volunteers or donors, begin to believe in and become committed to the organization’s health and success.
Why does this happen? Linda Hill and Kent Lineback tells us in their new book Being the Boss – The 3 Imperatives for Becoming a Great Leader.
“People relate to worthwhile purposes and goals. Most of us want to feel a part of something larger and more important than ourselves. When workers were asked how important it was that their lives be meaningful, 83 percent said ‘very important’ and another 15 percent said ‘fairly important’. That’s an astounding 98 percent to whom it was at least ‘important’. Is it important to you and those who work for you? Most likely, it is.
The same survey revealed that less than half of all employees in every industry studied felt strongly connected to their company’s purpose. Most organizations – whether a small group or a large company – are missing a great opportunity by not focusing more on why they do what they do and why they matter to the world.”
Has your organization answered these 6 questions and made them a visible reality in your organization? Can you verify it by commitment of your staff, volunteers and donors? If you can answer yes to both questions your organization is on its way to long-term health and effectiveness.
To see SpringHill’s answers to the 6 Key Questions click here.
- What do we believe to be true?
One Step Closer to Dunking a Basketball
Our son Mitch just told my wife and I that he dunked a dodge ball for the first time yesterday. Dunking a basketball has been a goal of Mitch’s and yesterday’s feat was tangible evidence of his progress towards reaching his goal.
He was proud of his accomplishment because, as he said, “it takes lots of small steps to accomplish a goal and yesterday was one of those steps in me dunking a basketball.” Our 16-year-old understands a powerful reality about reaching goals – if we want to accomplish a difficult task or reach a challenging destination we need to break it down into achievable steps and patiently work our way through those steps.
This process of breaking down a goal, task or project into smaller steps does a number of important things that increases the odds we’ll reach our desired end.
First, it forces us to think through, plan and count the cost of all that needs to be done to ultimately accomplish a goal. Mitch knows there’s more work to be done if he’s ever going to compete in a slam dunk contest.
Second, if we ultimately don’t achieve our goal, we have the consolation of having improved and being in a better place than we were before we started. Yesterday Mitch jumped higher than ever before.
Finally, and maybe the best reason for breaking down our goals into manageable steps, is it creates many opportunities for small victories which give us confidence and motivation to keep going forward. Dunking a dodge ball is a small victory and it fired Mitch up to keep moving along his journey to achieving his goal of dunking a basketball.
What goal do you have that would become more achievable if you broke it down into smaller steps?
Running for Clarity
For years I’ve been a runner. I run because it’s a simple, inexpensive way to stay in shape. Running is also an excuse to be outside, regardless of the weather. As such I’ve never owned a treadmill because, when I’ve had the opportunity to use one, I’ve found them to be well… torturous.
I have also discovered another significant benefit of running – when I run I find better solutions to pending problems, gain new perspectives on relationships, have better focus on a message that needs delivering or pray with more clarity.
The only reasonable explanation I’ve heard for this phenomenon is that running, with its physical rhythm of moving and breathing, especially outside, clears the mind of the clutter that can so easily cloud our thinking.
When I’ve had periods when I’m not running or not running much, I see a decrease in the quality of my thinking, especially around complex issues. On the other hand, as I look back on the last 30 years of my life, I can almost connect every good decision I’ve made, or idea I’ve had, to a run I’ve taken.
Now running isn’t for everyone. But doing something that includes the following three elements is a must if we’re to have any hope of experiencing clarity of thinking:
Rhythmic physical activity
That’s so simple to do it requires no thinking to do it
And keeps any potential distractions away
Such things as biking, walking, swimming or rocking in a chair (my 2nd favorite activity after running) can create the right combination of these elements as well.
So whatever the activity, making the effort to do it on a regular basis will de-clutter our minds and give us the clarity of thinking that’s necessary to deal with the complex world in which we live.
6 Questions Every Organization Needs to Answer, Part 1
Over the last week our staff and board reviewed our answers to 6 key questions every organization should answer. They are the highest level description of the destination and the guard rails every organization needs to assure long-term effectiveness.
Here are the 6 questions we reviewed and the place SpringHill provides the answers:
- What do we believe to be true? Statement of Faith.
- Why do we exist? Mission
- What’s important to us? Core Values
- What makes us distinct? Philosophy of Ministry
- What do we want to achieve in 15, 20 or 25 years? Big Hairy Audacious God Goal (BHAGG)
- What do we want to become in 5, 10, 15 years? Vision
The answers to the first 4 questions focus on the “now” and need to be a present reality within the organization. Thus they are the guard rails that keep the organization from getting off track.
The last 2 questions are future focused and provide the organization’s long-term destination. These answers need to be guided by and consistent with the answers to the first 4 questions.
All the answers should be treated like the Constitution of the United States – slow and laborious to change. Why? Because any change needs to appropriately involve every stakeholder group of the organization, and this takes time. If the answers keep changing it’s because the questions have never been truly answered.
Not only is it necessary to answer these 6 questions, it’s absolutely essential that the answers drive everything else in the organization. Every decision made within the organization is to be subservient to the answers to these questions. That’s why these answers are so important, and why they should rarely change.
Finally, we believe answering these questions not to be, a an act of calculation, but an act of discovery, a discovery that will pay richly in a long future of effective ministry.
To see SpringHill’s answers to the 6 Key Questions click here.
The Truth about Faith and Planning
In Christian organizations we often live in the tension between faith and planning. The tension comes because we believe faith and planning to be polar opposites.
Christian history is full of stories of “great people of faith” who did miraculous things for God. We want to be a part of such stories. On the other hand, it isn’t nearly as appealing to be part of a story centered on a cold and calculated plan, professionally executed. Instead we want to “let go and let God” and become part of a “miracle”?
We want to be like Peter who stepped out of the boat to walk on the water but too often we ignore Nehemiah’s thoughtful and intentional plan to rebuild Jerusalem’s wall, or David’s strategic vision and preparation to build the temple. Did David and Nehemiah have less faith than Peter? Or how about this question, would you rather walk on water for a few seconds or rebuild a city or build God’s dwelling place on earth?
I know my answer; I want to do something significant and lasting. And to do something significant and lasting requires planning, preparation and vision. And it also requires prayer (re-read Nehemiah) and faith (re-read David’s temple preparation).
Like Nehemiah and David, God has called us to be stewards of our time, resources, gifts and abilities. As a result, a good steward plans and then assures those plans align with their master’s intentions. And the beautiful thing is, the better the stewardship, the greater the opportunity of being a part of a miracle.
Therefore we need to stop seeing faith and planning as polar opposites, instead we need to see them as essential companions in our work. When we do this, God will do His greater work, allowing us the possibility of being a part of a miracle that’s significant and lasting.
Jim Collins & Great by Choice
Mark Olson, SpringHill’s former President, was the first to introduce Jim Collins and his work to SpringHill through the book Built to Last.It was in reading Built to Last that I became a fan of Jim Collins, and it certainly wouldn’t be far off to say, over the years, that I’ve become a disciple of Jim Collin’s research/writing. Since Built to Last, I’ve read all his books, have had our key leaders read his books, then continued the practice Mark started of applying the books’ principles to SpringHill.
After 15 years and 5 books, both Collins’ concepts and terminology have become part of the SpringHill culture. Read our strategic/ministry plan and you’ll see how Collins’ work has impacted and influenced SpringHill.
In an effort to avoid becoming an organization that is always chasing the “flavor of the day” we’ve been intentional about staying consistent in using Collins’s concepts and terminology. We acknowledge there are other good management consultants who use different terminology and have their own twist on strategic and leadership concepts. But we believe it’s counterproductive to switch, mix and change language within a culture, in the name of being cutting edge, when the underlying principles are similar or the same.
Finally we’ve stayed with Collins and his work because, unlike so many other experts and their books, the concepts derive from rigorous research not anecdotal evidence, opinion or folk-lore.
Which brings me to Collins’ new book (written with Morten T. Hansen) – Great by Choice, it’s another “great” work based on “great” research. Many of SpringHill leaders have already read it and a number of our department teams, including my leadership team, have plans to carry out the appropriate concepts into SpringHill.
So once again, Collins provides timely and relevant insight for organizations and leaders looking to stay or become “great”. I highly recommend it.
It’s Not 1980 Anymore
It’s dangerous to clean your basement. I was reminded of this fact in my recent purging. What did I find that was so dangerous?Four old Steelcase chairs, the same model I use to assemble during the summers while attending college.
Why would 30-year-old chairs heavy enough to anchor a battle ship be so dangerous? Because, as with most things found buried in a basement, they brought back a flood of memories. And those memories got me to thinking about the world my kids are entering.
First for the memories; I had a great summer job, but not uncommon for 1980.
I averaged between $9 and $10 an hour plus overtime, working 45 to 50 hours a week.
I received: holiday pay for the 4th of July plus two quarterly profit-sharing bonuses
I made nearly $7000 (the equivalent today of over $18,000).
And college only cost me $3500 a year.
Now for the dangerous part – thinking about my kids and the world they’re entering.
There’s no summer job anywhere that a student can make $7000 let alone the equivalent of $18,000 that I made. Today, with a reasonably good summer job, a student might make $4000 to $5000.
The average cost for tuition and room and board of a 4 year public university is hovering around $20,000 a year.
Which means a student may need to finance up to $15,000 a year/$60,000 total for a college education.
The numbers say it all. It’s apparent the values and priorities of our country have swung from assuring our young people have the best chance of succeeding, to financing the lives of those who have already had their opportunities.
2012 provides us yet another chance to make the courageous decisions necessary for our kids and thus our future. I pray that we’ll be courageous once again.
My Pastor Day
Terry Prisk 
Steve Andrews 
Eric Russ and family My wife Denise called Tuesday my “pastor day” because I had the opportunity to hang out in metro Detroit with three dear friends who are also inspiring pastors and incredible leaders – Terry Prisk, Steve Andrews and Eric Russ.
My first stop was with Terry Prisk, a long time SpringHill partner and leader of The River Community Church. Terry and I meet every few months to share, challenge and encourage each other in our respected leadership positions. As usually happens we exchanged books we’re each reading knowing we’ll discuss their respected contents the next time we’re together.
Next I had the opportunity to have coffee with Steve Andrews from Kensington Community Church. Steve’s a former SpringHill board member and current member of our strategic planning team. In these roles, as he did once again in our time together, Steve’s spoken into my life by challenging me to think big about SpringHill and its place in God’s Kingdom.
I ended my day near downtown Detroit with Eric Russ, a current SpringHill board member, who leads Mack Avenue Community Church. Eric and I spent our time together riding in the “Mack Truck”, an old pickup truck used by the church. We toured the neighborhood where his church ministers. I’m inspired every time I’m with Eric but never more than when I see the community, people and work he’s committed his life too.
As I drove home from Detroit I thought to myself “what a great day”. I also thanked God for each of these men and the significant impact they’ve made on both SpringHill and on me. In my final thought of the day I searched for answers to this question “how can SpringHill and I better support them and their churches in the incredibly important work they do in the communities they serve?”
