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Dare to Serve

Dare to Serve Book Photo

I just finished one of the most inspiring leadership books I’ve read in a long time – Dare to Serve – How to Drive Superior Results by Serving Others by Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen, Inc. It’s so good that it now sits on my book shelf right next to my signed copy of Max De Pree’s leadership classic – Leadership is an Art.

So what makes this book so inspiring, engaging and helpful?

First, is Cheryl’s thesis – “When you choose to humbly serve others and courageously lead them to daring destinations, the team will give you their very best performance” p. 9. Cheryl’s value based, people centered leadership philosophy is not only right on, it’s a desperately needed message in the celebrity driven, leader centered culture found in so many organizations today.

Second, there’s Cheryl’s courage. Think about it, how many CEO’s of a multi-billion dollar publicly traded company, would dare to proclaim such a contrarian idea as one that says – you can lead teams to great performance by serving them? And, of course, courage in others is always inspiring.

Third, Cheryl is not only a student of leadership, she is a leader. Her book isn’t filled with theories but reflects what she’s learned by actually leading people and organizations. Which means this book is a case study in leadership and, specifically, in leading the turnaround of a struggling organization.

Finally, I’ve spent some time with Cheryl, so I can vouch for the fact that, as a leader and, more importantly as a person, she’s the real deal, which only affirms that her book is the real deal.

So if you’re a leader of any kind or aspire to be one, Dare to Serve gives you a great roadmap to become a better leader. It will inspire you to lead humbly and courageously so that you and your team will win.

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