Mission statements are normally expressed in words. But yesterday I had the opportunity to articulate SpringHill’s mission through a drawing supplemented by words not used in our actual statement.
As you can see from the photo I’m no artist but my lack of talent didn’t diminish the power of this exercise. The power came in the challenge of thinking through how to communicate our mission in a drawing as opposed to the words of our statement. This 20 minute process provided me a different perspective on a mission we’ve had for decades.
During the act of illustrating I began to see the role the SpringHill Experience plays in the life of a young person in a different way. Having a mission statement that’s often referred to and memorized can lead to a bit of staleness – illustrating it made it fresh again.
Which led me to, once again, affirm the importance of our mission and the need to assure its continuing effectiveness.
The exercise also provides an alternative way to communicate our mission to our key constituency groups by providing them with a fresh perspective as well.
So on my “list of ideas we need to do” from this week with the Chicago 7 (a peer learning group of CEO’s from similar camps) I’ve added “#15. Have our marketing team create a quality illustration of our mission.”
By the way our peer learning group’s meeting this week’s at the very cool The Leadership Studio at Muskoka Woods in Ontario Canada. It’s CEO and a close friend, John McAuley, is a part of our group and facilitating our time together. If you and your organization need a place for a retreat where you can do some great work you need to check out The Leadership Studio. I guarantee you’ll come back with more than just a drawing of your mission statement.