What Sandbox Are You Playing In?
Remember those days as a child when playing in a sandbox was glorious? The self-contained structure filled with sand allowed us to use our imaginations to create our own little worlds, fight great battles, and build towering castles all in one spot. A sandbox is a brilliantly simple play option for kids while helping parents provide fun boundaries for their kids.This concept of a sandbox helps SpringHill answer the question “Where and who will we serve and through what products/ministries?” It’s the second of the Game Plan Questions every organization needs to answer if it wants to make an enduring difference in the world. An organizational Sandbox defines the self-imposed boundaries our organization will “play in” over a given period of time.
Typical Sandbox boundaries include defining the target market, including geographic reach, the primary customers, and the products and services an organization will provide. A good Sandbox also acknowledges these “boundaries” are not forever so it includes a time horizon (typically no less than 3 years).
Now the reason an organization benefits from such self-imposed boundaries is simple. Effective organizations typically experience more opportunities than it can successfully take on. The Sandbox becomes a useful tool to screen those opportunities and provide needed organizational discipline so it can stay focused on its best opportunities for success (and build the best castle in the world).
The tension we’ve experienced at SpringHill, and one I’m sure is common among mission driven organizations, is our desire to be open to God’s leading and discerning the opportunities He may be providing. We don’t want to be too calculated and not allow room for something we didn’t see. But we’ve also discovered the Sandbox’s isn’t an automatic “no”, it just provides the reason to stop, evaluate and pray whether an opportunity is really right for our organization.
So defining your Sandbox will not only help your organization make an enduring difference in the world, it will likely make your organization a fun place to play.
This is part 3 of a series of posts about the questions every organization needs to answer to achieve their vision.
The 20 Mile March
How do you eat an elephant? One bite at a time.The first “Game Plan Question” an organization needs to answer is “What are the consistent steps we need to take to achieve our BHAGG and our Vision?” It’s a question SpringHill has wrestled with on and off for years. Common sense told us achieving a long-term goal requires breaking it down into manageable chunks. Yet we just couldn’t get our arms around how to do that.
Then we read Jim Collins‘ new book Great by Choice. There we found the perspective we needed to answer this Game Plan Question. It’s a concept Collins calls the “20 Mile March” based on the Antarctica explorer Roald Amundsen’s strategy to be the first person to reach the South Pole. Amundsen planned his entire trip on 20 mile marches. He and his team did everything in their power to march 20 miles a day, no more or no less, regardless of the weather. This breakdown of his “BHAG” – to be the first to the South Pole – into manageable chunks was a key factor in his team achieving their goal.
Collins defines a 20 Mile March in organizational terms by saying it’s “more than a philosophy. It’s about having concrete, clear, intelligent, and rigorously pursued performance mechanisms that keep you on track.” He also provides a number of compelling case studies worth reviewing.
For SpringHill we’re testing a 20 Mile March defined by annual growth in campers served that will move us towards fulfilling our BHAGG of serving 260,000 people a year by 2025. We’re simply calling it “the 13.5 March” representing the annual percentage increase in campers we serve each year. It’s a number we believe we can achieve year over year and it’s a number that provides us an annual target to strive for regardless of the conditions. It’s our attempt to eat this elephant one bit at a time.
This is part 2 of a series of posts about the questions every organization needs to answer to achieve their vision.
Questions Every Organization Needs to Answer to Achieve Their Vision
In the past I’ve written about what we at SpringHill call the “6 Key Questions.” They’re questions every organization needs to answer if it desires to make an enduring difference in the world.These 6 questions (and how we answer them) are:
- What do we believe to be true? Statement of faith, beliefs about reality
- What’s important to us? Core Values
- Why do we exist? Mission
- What do we want to become? Vision
- What do we want to achieve? Big Hairy Audacious “God” Goal (BHAGG)
- What makes us distinct? Hedgehog
Yet if an organization answers these 6 questions but stops there, it could find itself falling short in making the answers a reality.
So there are 6 other questions we address that flow out of the answers to the 6 Key Questions. I call them “The Game Plan Questions’ because they translate the Key 6 Questions into an actionable plan. The 6 Key Questions are strategic, philosophical and long-term in nature while the Game Plan Questions drive the organization towards tactics, goals, actions that ultimately make the answers to the 6 Key Questions reality.
The Game Plan Questions (and how we answer them) are:
- What are the consistent steps we’ll need to take to achieve our BHAGG and Vision? 20 Mile March
- Where and who will we serve and through what products/ministries? Sandbox
- How will we know we’re being successful? Targets and Goals
- What do we have to do to be successful? Big Moves
- What’s important right now? Annual Moves
- What do I need to do to contribute to our team’s success? Individual plans and goals
Over the next couple of weeks I will provide a deeper look at each of these Game Plan Questions and how an organization can answer them to assure the necessary clarity, alignment and buy-in by its staff and board which is necessary if it’s to have the enduring impact in the world it desires.
The September Whirlwind
This has been the longest stretch I’ve had in three years between blog posts. I have no excuses except its September which means two things. First, September is when we transition out of our busiest season at SpringHill – summer – and move to catching up on all the things, both personal and at work, that didn’t get done during this busy season. Things like those pesky yard and house projects which I got started but now need to be finished before the snow flies.Second (and the real reason for my sporadic posting) I went on two fishing trips to northern Ontario, Canada (Camp Anjigami) this month (I know you don’t feel a bit sorry for me on this one and, frankly, you shouldn’t). One trip was with a large group of SpringHill friends and other was with long-time friends from college. Both trips were excellent, full of fishing, food and fellowship but not a lot of writing (or sleep for that matter).
But I’m now back at it, thankful for the break, but also energized for the great fall ahead.
So here’s a few of my take-a-ways from this September –
- It’s always good to step away from regular routines or disciplines, even healthy ones like writing. Even a marathoner has a rest days.
- There’s something very special about being with good friends in cool places, doing fun, adventurous activities. It always gives me a deeper appreciation for my friends and for my life.
- Finally, going someplace and actually disconnecting from the world is incredible. Everyone should try it; it’s good for the soul.
So yes, God willing, I’m back in the digital saddle again and looking forward to writing about the life ahead.
Gaining “Buy In”
It’s the start of the football season and if you follow it you’ve heard ongoing discussions about coaches beginning their first season with a new team. It seems that one of the most significant indicators of a new coach’s success is the “buy in” the players have in the new coach’s system.It’s the same with every organization that wants to fulfill its mission, to be effective or just plain wants to win, leaders must move their team from a posture of compliance to one of commitment. Great teams need people willing to sacrifice and passionately pursue its plans, priorities and direction.
The question is – how does a leader gain “buy in” and have committed staff, not just compliant staff? The answer’s too long for one short blog post but here are a few essentials that I’ve discovered over the years.
First, you need people who want to be committed to something bigger than themselves. People who just want a job will never move to “buy in” but will always just go through the motions to keep their job.
Second, when you have these kinds of people on your team you need to treat them as thoughtful, committed adults, as partners in your organization’s work. People willing to commit to something bigger than themselves expect nothing less.
Finally, your organization needs to be about something worthy of a person’s commitment and passion. Its mission, values, vision and its impact in the world needs to be great enough for employees, investors and other constituents to be willing to sacrifice to see the organization succeed.
So you see buy in isn’t just about great coaches, it is about the right players and effective leadership, all working together for a cause the entire team believes in.
The Stupid Bucket and the Smart Bucket
In one of our last summer staff meetings two of our summer camp directors, Jason Hoffer and Matt Casburn, challenged our staff to finish the summer strong. They did it by using a simple but memorable illustration. They told our staff “everyone carries around two buckets – the ‘smart bucket’ and the ‘stupid bucket’ – and every day we can take something out of one of these two buckets.”The question they asked was “which bucket will you grab from during the last days of camp, the stupid one or the smart one?” The message to our summer staff was clear – you’ve been taking from the smart bucket all summer long, so don’t start grabbing from the stupid bucket in the last weeks of camp, meaning don’t start using poor judgment and making poor choices when all summer long you’ve used good judgment and made good choices.
And Matt and Jason, being the leaders they are, made this brief dialogue funny and, more importantly, memorable. So memorable in fact that, over the final days of camp, I heard numerous summer staff half-jokingly and half-seriously saying to each other “don’t take from the stupid bucket” or “let’s not do a stupid bucket thing”. Some of our staff even bought two buckets to remind every one of the two options they had before them.
It’s a sign of great leadership when you can give your team a warning or directive that isn’t threatening or demeaning, but instead funny, memorable, and effective because it gains your team’s commitment, not just their compliance. And even better is when the message is continuously repeated by your team creating a climate of self accountability and encouragement in making the right choices.
So what bucket will you take from this week?
The Tension in Strategic Planning
This month we’ve begun our annual work of updating the SpringHill strategic plan, or as we refer to it, our ministry plan. The process includes most of our staff and board at some level and culminates in our leadership team’s offsite annual planning meeting where we bring all the input and pieces together and update our plan.And every year, during our annual planning offsite, we find ourselves in this tension between detailed calculated planning verses faith driven, visionary planning. This tension is particularly strong in Christian organizations where we “want to leave room for God” in our plans because we know He can do more than “we could ever ask for or imagine” (Ephesians 3:20).
But too often “leaving room for God” is an excuse for not doing the hard work of planning. We need to accept that planning clearly is a godly pursuit, the Scriptures are full of admonishment to “count the cost” and that “the noble man devises noble plans; and by noble deeds he stands” (Isaiah 32:8).
On the other hand, planning can quickly replace sensitivity to God’s leading and having the faith that can “move mountains”. This most often happens when we’ve create well thought out plans because we move our faith to our plans and away from the God who makes the plans a reality.
So how have we tried to reconcile this tension between planning and faith?
We’ve accept that we need both – it’s not an “either/or” proposition but a “both/and” (like many things of faith). We’re committed to prayerfully creating the very best plans we can, using the very best tools, knowledge, and insight available to us. Yet, at the same time, we prayerfully set long-term goals and vision that we can’t always calculate our way too, knowing we have to move forward in faith, trusting God will provide what we need when we need it.
T-shirts and Stretch Goals
I love summer camp and always hate when it’s over. I especially miss watching God transform the lives of campers and staff. But I also miss watching our team perform during these crazy weeks. They’re committed and talented people who create incredible experiences.One of my favorite moments from this summer was watching our team go after the goal of having 25% of our campers pre-register for 2013 summer camp. You see in the past we’d only open up registration months after summer camp ended. A couple of years ago we decided to test whether parents would sign their kids up for next year’s camp at the end of their camp session. We tried some things and had some success, but nowhere close to what we desired.
So instead of giving up we set a stretch goal of 25% pre-registration without a clear plan on how we’d achieve it. What we had were some t-shirts to give away to campers who signed up for the next year. So our Indiana overnight team created a plan that would generate excitement on the closing day of camp with the goal of moving parents to sign up for next year. The plan included having all professional staff wear one of these t-shirts, promote pre-registration during the closing rally, and have highly visible tables at key locations so parents could easily pre-register and receive a t-shirt before leaving camp.
So what was the result of our Indiana team’s Week 1 efforts? We pre-registered more kids than the total number of 2011 Indiana pre-registrations.
Word quickly spread throughout SpringHill and over the next few weeks our other team’s implemented similar plans with similar results. Today, at our two overnight camps, we’ve pre-registered close to 35% of our campers, easily exceeding our stretch goal of 25%.
And that’s why it’s one of my favorite summer camp moments. Because I love when teams set stretch goals, create simple yet effective plans, work the plans and then share their successes so that others can succeed as well.
It’s also one of the reasons why I’m already looking forward to next year’s summer camp.
The Uncomplicated Rule
If you want to lose weight what’s the one best thing you can do? Take the stairs? Eat more grapefruit? Take diet pills? Lift weights? Run farther or eat better?The truth is if you really want to lose weight there’s only one thing you can and need to do – eat fewer calories and carbohydrates than you use. As a personal trainer friend of mine once told me “you are what you eat”. Research has continually demonstrated that exercise programs, special diets, and supplements, though marginally helpful in losing a few pounds, will not, by themselves, bring you to your proper weight, only eating the right amount of calories and carbohydrates can you get to you there and stay there (though exercise has other essential health benefits we shouldn’t ignore).
It’s what I call the “uncomplicated” rule. The uncomplicated rule goes like this. Almost always the simplest, most straight forward and common sense solution to a problem is usually the best one. Why? Because most problems are not as complicated as many people (and companies) want us to believe. Simple problems, like being overweight, require uncomplicated solutions – eat less.
But why do we believe our problems are so complicated that they require complex and magical solutions? Because people’s problems are opportunities for marketers to offer products and services that solve our problems. But to convince us that need help in solving our problems they need us to believe our problems are too hard or complicated to solve on our own. You see simple, straightforward and uncomplicated problems don’t require complex and costly solutions but instead require simple ones (which don’t sell well and have poor margins).
So next time you’re faced with a problem or have a goal you want to achieve, look for the simple, straightforward and uncomplicated solution, most likely it’ll be the one that brings you to the place you want to be.
A Case for a Technology Sabbath
Last week the Perry’s had a family reunion at Camp Anjigami in northern Ontario, Canada. The trip was a result of our boys and I “taking a risk” by inviting our entire extended family to join us for our annual fishing trip.It was a risk because going to northern Ontario means there’s absolutely no connectivity, and we had no idea how everyone would handle such a 5 day “technology sabbath”.
Well the consensus from the family was simply this – it was an incredible vacation. Our family said things such as
“The most relaxing vacation I ever had”
“I got to know my cousins in a way I never have before”
“It was so nice not having any distractions”
There’s no doubt that the lack of television, video games, cell phones, text messages, internet surfing and social media monitoring was a major contributor to this great experience (as well as being in God’s stunning creation). Why? Because all of these technologies add stress and distractions instead of eliminate them.
But it wasn’t just the lack of technology that eliminated stress and distractions, the difference was the lack of the temptation to use it (you can’t get cell service or internet in the Canadian wilderness). You see, we tend not to crave the chocolate cake when it’s out of our line of sight or reach. This is especially true when we’re immersed in so many other incredible things (people, nature, facilities).
So the lesson I took away from our family reunion? Take the occasional break from technology but do it in a place that’s beautiful, peaceful, with great people, and where there’s no possible temptation to be connected, then you’ll have a true sabbath (rest).
